Design and Digital Pedagogy, Part III: Good Design is Good Thinking

Assessing Design in Students' Digital Projects

“But this isn’t an English class,” my students protest, when they discover that I have given their poorly written paper a grade less than A. “I thought you were grading this on the ideas!” “Yes,” I agree. “And your ideas are scattered, nebulous, and contradictory. The clunky and incoherent sentences are only a symptom of the real problem.”

No, I don’t really say it quite that bluntly, but I do launch into my speech about how the process of crafting and revising your writing is part of the process of defining and developing your ideas, etc., etc. Good writing is good thinking.

So we take it for granted that we need to include various aspects of writing among our assessment criteria when we assign papers. But as we venture into assigning more new media projects, we may hesitate to evaluate the design component of those projects in courses not specifically focused on design. There are two reasons, I think, for this hesitation: 1) we fear that we are judging mere appearances rather than substance, and 2) we doubt our own competence to make informed judgments, beyond our subjective preferences.

If we are going to assign our students to work in new media, however, we need to give them feedback on their designs, for the same reasons that we need to give them feedback on their writing: because the purpose of any such assignment is (or ought to be) to require students not only to interact with course content, but to formulate coherent ideas about it, and to communicate those to others.

In order to evaluate design in a way that is not only clear and consistent, but also substantive and useful to the students, we need to be able to articulate criteria for good design. Fortunately, this is not as hard as you might think! Using the materials on this page, you can create a design rubric that will help your students use design effectively, and allow you to grade it fairly.

The fundamental questions that you need to ask, and that you need to get students in the habit of asking, are, What are the most important ideas you want to convey with your project? and, To whom do you want to convey them (who is your audience)?

Sound familiar? Right. It’s the same way you’ve been teaching and grading writing for years. So all you need to do is translate your criteria into visual terms. For example:

Tone. In a written assignment, you might evaluate this based on vocabulary, length and complexity of sentences, and use of first person. In design, you are looking at color scheme, typography, and graphics, but you are still asking the same basic question: does the work show awareness of its audience and a contextually appropriate attitude toward the material?

Organization. You know how to assess whether a writer’s sentences and paragraphs flow logically from one to the next while working to construct an argument. Ask yourself the same kinds of questions about the layout of a new media project: are the parts that relate to each other actually near each other? 

You can undoubtedly sense all this intuitively when looking at a visual project, but pinning it down to specific components will be much more useful than telling a student it just doesn’t “feel” right.

“No,” you explain patiently, “this isn’t a design class.” And you communicate to your students, through classroom activities, grading rubrics, and feedback on their papers, that design is crucial to how they express ideas in visual media. It’s not just the frosting.