Friday, June 11, 2010

Logos and what they convey 2


http://www.aupress.ca
An Open Access Scholarly Press: a digital collection of peer reviewed scholarly work that provides valuable educational resources (e-books, journals, websites and videos).Great compact logo! It ties in a generic bird silhouette with a short block of capital letters (AU PRESS). Mirror effects provide repetition for cognitive emphasis. Did you notice the AU with Athabaska University cosying up below? What about the silver shading and brush strokes that connote airyness and elevation echoing the bird taking flight graphic? For me, this logo conveys a UP press that’s forward looking and flexible!

No comments:

Post a Comment