LOGOS and what they convey

Typefaces evoke particular moods. Also consider, for the overall design, issues with legibility and visual impact of graphics, fonts, colour, composition and even special effects.

Some examples from RESEARCH PROJECTS

TAPoR

• Keeps track of texts users want to study.
• Helps users learn about different tools for text analysis.
• Allows users to run tools on texts to analyze them in different ways.

This logo conveys a feeling of confidence created by a typeface of gorged happy letters suspended over a celestial silver-blue, blown up pixel background. Beckoning, rich and boyant!